About South Bay Wild



Rob & Tiffani Seitz

Rob & Tiffani Seitz

South Bay Wild

South Bay Wild Inc. is a small, family owned and operated commercial fishing vessel using a triple bottom line approach. Rob and Tiffani Seitz, owners of South Bay, are dedicated to harvesting high quality, sustainably caught seafood. South Bay Wild Inc. works out of Morro Bay, California.

We’ve raised four healthy kids on the fish we catch.”

”She has the brains and I’ve got the back!
— Rob & Tiffani Seitz

South Bay Wild Seafood

South Bay Wild Seafood

Seafood

Right now, 90% of seafood harvested in the U.S. is exported. We import 80% of what we consume.

When Rob and Tiffani read this statistic, they decided that they couldn’t continue to participate in the fishing industry without doing their part to change it for the better and took it upon themselves to do their part in improving supply chain problems with a direct marketing campaign. Direct marketing sells locally caught fish to U.S. markets which were South Bay Wild Inc.'s first steps in their mission. South Bay Wild caught fish is available direct off the boat in whole or fillet form and can also be acquired at Farmers Markets, Local Grocery Markets and Restaurants. (see "Find our Fish")


Captain Rob Seitz

Captain Rob Seitz

Rob Seitz

Rob Seitz is a commercial fisherman, entrepreneur, and poet. From 1992-2011 he fished Dungeness crab, pink shrimp, and Albacore, out of Astoria, Oregon. However, trawl fish was his bread and butter. In his own words, Mr. Seitz ‘lacked the good sense exhibited by a rat aboard a sinking ship’ and rode along with the trawl industry as it downward spiraled in the late 90's. This experience mobilized him to engage in non-traditional partnerships in the hopes of contributing to sustainable fisheries and fishing communities. He and his wife Tiffani to packed up their family and moved to Morro Bay with the drive to establish sustainable fisheries.

Today, Mr. Seitz owns and operates the F/V South Bay, a 56-foot trawler. Rob lands thousands of pounds of Petrale Sole, Dover Sole, Rockfish, Ling Cod and Thorneyheads into Morro Bay each year. He founded the South Bay Wild Corporation with his wife Tiffani in order to give the fisherman power over his product and improve efficiency in the seafood supply chain. Rob is President of the Morro Bay Community Quota Fund, a non-profit intended to secure local stewardship of Groundfish resources. He is also Vice President of the Central California Seafood Marketing Association, a non-profit cooperative fishermen’s organization working to build value and security for its members. Additionally, Rob is also on the Advisory Board for the California Risk Pool, a collaboration between fishing organizations from three California coastal communities. He also holds a position on the Advisory Board  for The Nature Conservancy, whose mission is the harvest of healthy fish stocks while avoiding stocks considered overfished while also protecting 15 million acres of sub-Pacific Ocean habitat along hundreds of miles of California coastline. 

Mr. Seitz has written and published a short book of poetry and prose that chronicles his life as a commercial fisherman. He is a regular participant in Astoria’s Fisherpoets Gathering, which is held the last weekend in February annually. He will be a headliner at The Working Waterfront Festival in New Bedford, MA at the end of September.


Tiffani Seitz

Tiffani Seitz

Tiffani Seitz

Tiffani is a recent transplant to the Central Coast. Her father lived here during her teen years, and frequent visits made relocating to the sun a primary objective. Tiffani and her husband Rob are no strangers to small coastal communities and the struggles that commercial fishermen face. The family lived in Astoria Oregon where Rob trawled, crabbed and participated in the pacific whiting fisheries for twenty years.

Tiffani is a graduate of Clatsop Community College in Astoria Oregon with an AWS Entry level Welder Certificate. She taught beginning welding at CCC to local high school students. The family got an opportunity to relocate to Morro Bay and jumped at an attempt to bring the trawl fleet back in a sustainable fashion by working with the Nature Conservancy and the Morro Bay Quota Fund.

Tiffani is a Board of Director for the Central Coast Woman for Fisheries and an officer for the Central California Seafood Marketing Association. You can also find Tiffani Selling her families catch at local farmers markets. 

We truly love life on the California Coast and look forward to being a part of making a sustainable fishery thrive here.
— Tiffani Seitz

Jentry Milhiser

Jentry Milhiser

Jentry Milhiser

Jentry was born in Seaside, Oregon in 1989. When he was 11, he started spending summer working with his uncle cutting firewood, landscaping, and building pole buildings. Jentry Graduated in 2007 and moved to Rainier Oregon to continue working with his uncle. In 2010, Jentry moved back to the Oregon Coast where he started his career in fishing. He fished out of Chinook Washington on a small boat for Blackcod and Albacore Tuna. In October 2012, Jentry moved to Los Osos California where he started fishing on the South Bay with his stepfather, who is teaching him the trade of commercial fishing the way he learned it from his Grandfather.  

Commercial Fishing is not the kind of tradition that gets passed down with soft voices and caresses; that’s the other ‘oldest profession!’
— Jentry Milhiser

Isabelle Seitz

Isabelle Seitz

Isabelle Seitz

Isabelle Seitz was born in Astoria, Oregon. She spent most of her days on a playground chilling out and relaxing all cool playing volleyball in catholic school. However, a couple of kids (her parents) were up to no good and started making trouble in her neighborhood. They got one little boat offer and her dad got flared. They said, “you’re moving with your mama and papa to Morro Bay."

The move to Morro Bay was the hardest on Isabelle. She was 14 years old and had a great group for friends that she had gone to school with for the past 11 years. She would be entering her sophomore year at Morro Bay High School. Isabelle has since adapted to life in California, making new friends, working at Crills Candy Store, and graduating high school in 2014.

Isabelle will begin Cuesta College this fall and work in the family business selling fish at farmer markets.  


James Seitz

James Seitz

James Seitz

James was born in Astoria Oregon where he lived for the first 11 years of his life. His family moved to Los Osos California in August of 2011. He was going to miss his friends, but for the most part moving to California was exciting to him. James comes from a fishing family and made his first trip with his father when he was 6. At a young age, James would talk about being a fishermen and has always enjoyed going to the boat with his father. He has been changing oil and doing gear work for many years. James would get up early and hop into his father's truck and say, “I love the smell of this old work truck.” The summer of 2014 marks the year that James went to work on the boat as a real deckhand. As I am writing this he is down on the boat offloading their catch. James will be heading back to school soon. When not attending Los Osos Middle School, you can find James biking, hiking, playing basketball, and most of all, skateboarding.